News Releases
December 29, 2003 – Tokyo, Japan – Trend Micro Inc., (TSE: 4704, NASDAQ: TMIC) a global leader in antivirus and content security products and services, today announced the company has won the prestigious Porter Prize for 2003; this annual prize is awarded based on recognition of companies that have achieved and maintained superior profitability in a particular industry though implementation of unique strategies based on innovations in products, processes, and management methodologies.
Since its start in 1988, Trend Micro has focused on being a leading antivirus solutions provider, and concentrates on the continuous development of innovative technical products and services that help customers manage the costs of virus outbreaks through Trend Micro Enterprise Protection Strategy.
Selection criteria for the Porter Prize is based on superior sustained profitability, unique value propositions, strategic continuity over time, innovations that enable strategy, utilization of capital, a distinctive value chain, and an overall fit across different activities within the organization. Collectively, these criteria help reflect the sustainability, manageability, and flexibility of the organization.
“This is a great honor to be recognized by the academic and business community for the advances Trend Micro has made in the areas of strategy and innovation,” commented Steve Chang, CEO, Chairman and co-founder of Trend Micro, Inc. “What has made Trend Micro so successful is not only our innovative technology solutions, but our focus on business strategies that keep us aligned with our customers’ needs.”
Established in honor of Professor Michael E. Porter of Harvard University, a leading authority on business strategy, the Porter Prize is organized by the Graduate School of International Corporate Strategy at Hitotsubashi University in Japan, and specifically recognizes those companies that are headquartered in Japan and are more than 50 percent Japanese-owned. The selection committee is comprised of academic leaders knowledgeable in competitive strategy from several of Japan’s top universities.
In a recent BusinessWeek article (September 22, 2003), Trend Micro was featured as one of a new type of high-tech global organization, referred to as “transnationals”, in which executive functions and core corporate functions are dispersed to take advantage of localized resources and available talent. This has been viewed as part of an evolution of new global business models. In 2003, Trend Micro was also the focus of a Harvard Business School case study that examined the organization and management style that has contributed to Trend Micro’s unique approach and presence in the security industry.
Trend Micro has held the market leadership position in both the gateway server and email server-based antivirus markets for the past three consecutive years, according to IDC (2003).
About Trend Micro Incorporated
Trend Micro Incorporated is a pioneer in secure content and threat management. Founded in 1988, Trend Micro provides individuals and organizations of all sizes with award-winning security software, hardware and services. With headquarters in Tokyo and operations in more than 30 countries, Trend Micro solutions are sold through corporate and value-added resellers and service providers worldwide. For additional information and evaluation copies of Trend Micro products and services, visit our Web site at www.trendmicro.com.
